Finally! A mascara with life-proof properties: it’s smudge-proof, sweat-proof, water-resistant and flake-proof. Best of all, you don’t need makeup remover to take it off.

Blinc mascara covers lashes with a tiny glossy, volumising coat that forms waterproof ‘tubes’ around each individual lash to add volume and length, without running, smudging, clumping or flaking – even if you cry or rub your eyes.