Denizen – 16 February 2015
Auckland’s best waxers
Ruby Waxx: The perfect pitstop after a workout at Les Mills Victoria Park, Ruby Waxx is the only place to offer this guarantee – your monthly wax (using organic strip wax) will be done and dusted in 15 minutes or it’s free. We’re also happy to report that while some salons may have you posed in a variety of interesting positions, a far less awkward technique is used here to keep the embarrassment factor to a minimum. (Les Mills Building, 186 Victoria St West, CBD)
Verve Eastside – August/September 2008
If anyone had told Ruby Francis when she was a child she would end up spending her days waxing women’s nether regions she would have laughed at them.
But Francis has built her reputation and her Newton-based business Ruby Waxx largely around her expertise in Brazilian waxing.
Brazilian waxes have become the norm now and when somebody comes in and asks for just a bikini wax I think “what?”
Francis admits waxing suits her fast paced personality. Born in Palmerston North, Francis moved to Auckland when she was six years old and grew up in a physically active family. With her mum, a PE teacher and her father a well-respected triathlete it is no surprise then that when Francis left high school she taught aerobics for ten years. It was a combination of having children and injuring her back that saw Francis look for a job she could do from home. Beauty therapy ticked all the boxes so she trained for her qualification and set up shop from her home.
“We do from girls aged fifteen right up to sixty five year old women.”
Which could be why Francis has now given her love of all things feminine full reign with her funky hot pink salon. Francis says she has deliberately turned her back on all things “flowery and fluffy” and bans “supermarket music” and tea light candles from her salon. Instead the atmosphere is relaxing and easy going with staff wearing jeans and pink t-shirts.
Ruby Waxx offers all the usual treatments including massages, sun beds, eyelash treatments, facials, collagen treatments, glycolic treatments, electrolysis, bleaching, and hair removal by IPL. But is it their 15 minute Brazilian wax guarantee (so you aren’t in pain for any longer than you have to be) that is probably one of the most popular. A private lounge upstairs caters for group bookings such as hen parties, birthdays and corporates. Francis admits the hen parties can sometimes get a bit raucous and remembers one time when the bride was blindfolded but instead of a relaxing massage was brought in for her very first Brazilian!
Francis has three children – Quinten, 18, Joshua, 13 and Laura, 8 – and in her spare time likes to spend time with the family. She also runs half marathons and practises boxing for fitness.
“I never sit still, I’m always on the go. I don’t do anything slowly. For example I don’t do the massages or facials – my staff do those. I like waxing because [it’s fast and] you can see instant results.” She grins. “And once you’ve had a Brazilian you’ll never go back.”
NZ Girl – 5 April 2005
We Love: Brazilian Waxes!
Brazil. For most of us the name of South America’s most loved country arouses an idea of a place where chic sensuality and style is innately interwoven into hedonistic sexuality.
We can all easily conjour up vivid and colourful mental pictures of tanned, lithe and taut bodies erotically parading themselves through yet another street carnival.
It makes sense then that a full wax “south of the border” should be named after such a country because realistically (and without trying to offend), the thought of a “Welsh Wax” or a “Ugandan Bikini Treatment” does not inspire the feelings in anyone that the Brazilian Wax does.
That is why, as many people know, the full bikini wax was so christened as “The Brazilian” several years ago in New York by a group of beautician sisters . If you are one of the lucky women that have enjoyed the experience of one you can understand why.
Discussing the concept of “no hair-down there” with Ruby Francis, the owner of RUBYWAXX Beauty Salon in Auckland, is more than enough to make a girl want to leap elegantly onto a waxing table for what Gwyneth Paltrow has been quoted as saying “changed her life”.
Ruby, who proudly advises that she has had a bald mons for years, has been referred to in women’s magazines as “NZ’s Brazilian Queen” for pioneering and perfecting her own waxing techniques to make the process one of virtually no pain and, in case you are a bit precious, no embarrassment either.
She does about 60 Brazilian’s a week and each and every client is, within 15 minutes, feeling sexier, slinkier, cleaner and naughtier.
“Originally,” Ruby says, “the Brazilian wax started as a fashion statement which mimicked the treatments being requested by well-known porn stars and actresses, but once women realised that it was a million times better than shaving, it developed into a mainstream treatment that a majority of women and their partners prefer.”
By all accounts, the original way the wax was carried out involved the client having to get on their hands and knees for some of the treatment and as Ruby readily agrees most women found this quite unsettling.
It was not until Ruby (and the students she has trained), and other salon owners perfected a technique that did not require a girl or a grandma to “get ready for doggie” as she bluntly puts it, did the Brazilian take off.
Ruby giggles as she recounts stories of women, with an obvious glass or three of vino under their belts, arriving in small groups to the salon in order to mark a significant occasion by getting a Brazilian (one at a time thank-you) or a bright red landing strip.
Some go even further by having the strip perfectly matched to their newly-manicured nails or even, in at least one case of a newly-divorced gal, to match the paintwork of her brand-new two-seater sports car (ensuring her celebration of her free single status continued beyond the public eye).